This Privacy Policy describes how Lychee Things Inc. ("we", "us", or "our") collects, uses, and discloses your personal information when you interact with our websites, services, or communications—including when you visit https://lycheethings.com or contact us through any channel (collectively, the “Services”).

By accessing or using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please do not use our Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any changes will be posted on this page, with the “Last Updated” date revised accordingly. Continued use of the Services following such updates constitutes your acceptance of the revised policy.

2. Personal Information We Collect

The types of personal information we collect vary depending on your interactions with us. We may collect the following categories of data:

a. Information You Provide Directly

Contact information (e.g., name, phone number, email address, physical address)
Order details (e.g., items purchased, shipping and billing information)
Account credentials (e.g., username, password, security questions)
Customer support communications and feedback you voluntarily provide

b. Information Collected Automatically

We collect certain data automatically through cookies and similar technologies, such as:

Usage data (e.g., pages visited, time spent, clicks)
Device and browser details
IP address and geolocation data
Analytics identifiers (e.g., for attribution or advertising)

See the Cookies section below for more information.

c. Information from Third Parties

We may receive personal information from third-party vendors, including:

E-commerce platforms (e.g., Shopify, for order processing)
Payment processors (e.g., for billing confirmation)
Advertising partners and analytics tools (e.g., Meta, Google)

3. How We Use Your Information

We may use the personal information we collect for various business purposes:

To provide and manage Services (including processing transactions, managing accounts, fulfilling orders, and customer support)
To communicate with you (e.g., transactional emails, customer service responses)
For advertising and marketing (e.g., sending promotional emails or displaying targeted ads)
To detect and prevent fraud and unauthorized activity
To comply with legal obligations or enforce our terms
To improve and personalize your user experience

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enable core functionality and gather analytics. These include:

Essential cookies (e.g., session management)
Performance and analytics cookies (e.g., Google Analytics)
Marketing cookies (e.g., ad retargeting through Meta and Google)

You can control or disable cookies through your browser settings. Please note that disabling cookies may impair certain functionality.

For more on Shopify’s cookie usage, visit: https://www.shopify.com/legal/cookies

We honor Global Privacy Control (GPC) signals where required by law. At this time, we do not respond to other "Do Not Track" browser signals.

5. How We Share Personal Information

We may share personal information as follows:

Category	Shared With
Identifiers & contact info	Service providers, business partners
Order & transaction details	Payment processors, fulfillment vendors
Usage and device data	Analytics and marketing partners
Account credentials (hashed)	Hosting and authentication platforms

We do not “sell” your personal information in the traditional sense, but we may “share” or “sell” personal information for targeted advertising purposes as defined by applicable law.

6. Your Privacy Rights

Depending on your jurisdiction (e.g., California, Virginia, the EU/UK), you may have the following rights:

Access / Know – Request a copy of the personal data we hold about you
Correction – Request correction of inaccurate information
Deletion – Request that we delete your personal data
Portability – Request data in a portable format
Restriction or Objection – Limit or object to data use
Withdraw Consent – Where applicable
Appeal – Appeal decisions on data requests

To exercise these rights, contact us at communication@lycheethings.com. We may verify your identity before processing the request. You may also authorize an agent to submit requests on your behalf with proper verification.

We will not discriminate against you for exercising your rights.

7. Data Retention

We retain personal information as long as needed to fulfill the purposes outlined in this policy, including:

Account maintenance
Order fulfillment and returns
Legal or regulatory obligations
Internal business purposes (e.g., analytics)

8. Security

We implement reasonable safeguards to protect your information. However, no security system is impenetrable. Please avoid sending sensitive data via unsecured channels.

If you suspect unauthorized access to your account, contact us immediately at communication@lycheethings.com.

9. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from minors. If you believe a child has submitted personal data to us, please contact us to request its deletion.

10. International Data Transfers

Your information may be processed outside your country of residence, including in the United States. Where required, we use legal mechanisms (e.g., Standard Contractual Clauses) to protect cross-border data transfers.

11. Third-Party Links

Our Site may link to third-party websites or services not governed by this policy. We are not responsible for their privacy practices. We recommend reviewing those third parties' privacy policies before sharing any information.

12. Contact Us

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights, please contact:

Lychee Things Inc.
Email: communication@lycheethings.com

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